New Hotel Operators in Indonesia

As an Human Resources consultant who focuses on hospitality industry, researching is now one of the most important aspects for me to understand the hospitality market better.

Referring to my previous article http://adenoerwenda.blogspot.com/2014/12/hotel-operator-in-indonesia-and-its.html#links there are couple of new hotel operators in Indonesia that were not listed in the summary.  It could be because they did not participate in the seminar.

The new hotel operators who start their operation for the past 2 (two) years are:

I put the social media factor to measure their popularity and active effort in maintaining their social media channel.  Surprisingly to see, that Artotel Indonesia despite of their smallest number of hotel has the most followers in Instagram, but Samali Hotels and Resorts is leading in Facebook.  Meanwhile, Prasanthi and Topotels have not been very active in managing their social media channel. Parador Hotel and Resorts has used the 3 channels but the number of their followers is below Artotel Indonesia.

Among all the new hotel operators in Indonesia, artotel Indonesia is the only one who has one brand “artotel” and proofed to be very popular based on the number of their instagram followers.

I believe with the big numbers of the hotel operators in Indonesia today, there will be no surprise if the hotel owners will shop meticulously before choosing their operators.  International chain operators are challenged with this new market development, however, competition will only bring good innovation to each operator. (ade noerwenda)